Metadata is additional information about a file that is too long to be included in the file name.
If the image is a shot of a single product, the name of a file would typically be the product code and maybe the colour, so the name might look something like:
So someone trying to find that image, will need to know the product code or the colour to find it.
Lifestyle images that may contain multiple products are often named after the season they have been shot for, so a typical name maybe:
As you can see, trying to find this image may not be that easy and this is where metadata comes into its own.
For either of the examples above we could add a description of the product(s) in a metadata field, so a good example would be if MT7832 is a jumper we can add jumper as metadata.
If the lifestyle image, MW_SS16_B1_7682 features the MT7832 product, we could add MT7832 and grey marl jumper as metadata and then the lifestyle image would also be found by anyone searching on the product code or any of the words, grey, marl or jumper.
Metadata is also used by photographers to specify under what conditions their image can be used, the photographer's name and, if the image has been licensed, when that license expires.
Adding expiry dates to files is an excellent way of ensuring that you stay within the terms of these licenses, since our systems recognise when these dates are reached and can send email alerts to warn you when the expiry date is approaching (giving you time to extend the license) and/or move the images automatically to an 'offline' area where they can no longer be downloaded.
If you intend to use metadata, it's possible to add it to the files in Adobe Photoshop or Adobe Bridge yourself before the image is supplied to ec2i, or the metadata can be supplied to us in Excel spreadsheets for us to import.
Please note, if you use the Renaissance Product Database, metadata can be set automatically as part of a sync process with your own system. Please contact us for more information.